It’s bigger, brighter, and more fashionable. The Surplus branch in SM Makati, also the brand’s flagship store, unveils a new look that welcomes shoppers looking for great finds at affordable prices.
The Surplus flagship store’s latest look signals a new identity, invigorating the shopping vibe with a bright signage and fashionable mannequins by the entrance, curved walls and walk paths that create a seamless transition from one area to another.
In contrast, dark gray floor tiles form a circular spot at the mid-part of the store to emphasize the merchandise mix.
Overall materials and lighting used in the new store create an urban yet youthful ambience, while modern day graphics add excitement to the shopping experience.
A specifically designed series of touch points—store windows and television sets playing fashion videos—show customers the coolest store finds and useful tips on how to mix and match their wardrobe essentials.
Shopping at the new store is easy as the items are labeled according to their categories.
Women can find fun and fab tops, as well as pretty and flirty skirts for everyday wear; while men can also be fashion forward from the wide selection of versatile and trendy items.
The store also carries great selection of accessories and novelty items plus trendy shoes and fashionable bags.
Surplus flagship store is on the 3rd floor of SM Makati.