At a time when work-life balance and personal time-off days have become strong buzzwords for employees, FWD Life Insurance Philippines has gone beyond the tried-and-tested route and rewrote the employment rule book, enhancing its brand and business in the process.
Considered one of the fastest-growing insurance companies in the country, FWD Philippines launched “WorksForMe” in 2018, an enhanced employee benefits program designed to help the organization’s workforce celebrate life while they work.
Through the program, FWD employees can now say, “At FWD, I can choose what works for me!”
“WorksForMe is the outcome of collaborative efforts to improve benefits for our employees, after surveying what the challenges and areas of improvement were,” said FWD Philippines Chief People and Culture Officer Rozanne Parungo.
“It all boils down to providing better experiences for our employees,” she added.
A business principle that people-oriented leaders of organizations strive to adhere to is that to best serve customers, employees need—first and foremost—to be empowered and to be motivated. They also need to stay fit to carry out their functions, Parungo said.
It all starts with top leadership intent on helping promote the health and well-being of a vital component in the organizational wheel: its people, she added.
Indeed, FWD Philippines’ unique people-oriented employee benefits program WorksForMe has the solid backing of the insurer’s senior leadership team, headed by President and Chief Executive Officer Peter Grimes.
“FWD pioneered the WorksForMe program to advocate work-life balance while empowering and giving our employees the flexibility to choose what works for them,” added Parungo.
“Our new and improved employee benefits program is a testament to how we adapt to the changing times, strongly encouraging our people to live the brand spirit and “get ready to live” for themselves and their families.”
Part of FWD’s WorksForMe program are special leave entitlements for employees, as their vacation leave days can be rolled over during the next 12 months of the succeeding year. The longer the employee stays with the company, the more VLs they earn.
Upon reaching the employee’s third year of tenure, an additional VL will be given, and one more every year thereafter up to a maximum of 24 total VLs annually, hence recognizing the employees’ loyalty.
Insurance is not only living up to its vision of “changing the way people feel about insurance, but” it also innovates employee experiences as it aims to truly become an employer of choice in the Philippines.
