Globe Prepaid, Postpaid, and TM customers have a chance to do something rewarding using their Rewards Points: help restore the country’s primary rainforest cover.
The telco encourages its customers to donate their Rewards points to Hineleban Foundation by March 31.
Hineleban Foundation is a non-stock, non-profit organization based in Bukidnon, Mindanao. Its vision is to ensure the nation’s water, food, and human security by reforesting the mountain ranges of Mindanao, home to the country’s last watersheds. These ranges are inhabited by Indigenous People and Bangsamoro communities.
“We continue our commitment to environmental sustainability and want to make it easier for our customers and stakeholders to integrate it into their lives. We encourage everyone to spread the word to their families and friends so that more aid could be provided to our country’s primary rainforests,” said Yoly Crisanto, Globe chief sustainability officer and senior vice president for corporate communications.
She continued, “We believe that through small, simple ways, anyone can contribute in preserving and protecting the environment including our rainforests.”
Every 100 Rewards points donation is equivalent to one tree. To donate, just download the Globe Rewards app on your mobile device and click the “DONATE” banner. Tap “HELP100” and press “REDEEM”.
Upon receiving the confirmation message, tap on the Hineleban site to name your tree. Enter your name, email, mobile number, and tree name, then wait for a confirmation prompt that you have successfully named your tree.
Globe and Hineleban Foundation’s partnership began in December 2016. Their combined efforts are currently reforesting 300 hectares of denuded primary rainforests, a fraction of the 44,000 hectares surveyed and targeted by Hineleban Foundation in Bukidnon and Lanao del Sur.
The program born from the Globe-Hineleban partnership is structured into five phases over a five-year period, lasting until December 2021.
The reforestation process begins with the planting of calliandra to quell acidic cogonal grass. This is followed by the planting of tree species that are ideal for agroforestry, including Brazilian fire trees and Caribbean pine trees.
Intercropping then becomes the objective, with 600 indigenous tree species per hectare planted to secure the area as a permanent watershed. Some of the species grown are almon, bagtikan, mayapis, apitong, red lauan, palosapis, white lauan, olayan, katii, and nato.
Hineleban Foundation’s reforestation methodology is internationally recognized, having received the Grand Prize Award for best project in the forestry sector from the Agricultural Research Centre for International Development and the French Development Agency in 2015.
