Two giants—one in retail, the other in entertainment—have teamed up to launch a T-shirt collection featuring one of the world’s most enduring pop culture icons: Mickey Mouse.
As part of their Share-A-Smile campaign, SM and Disney roll out 60 Mickey inspired tees that celebrate SM’s 60th anniversary and Disney’s 90 years.
“Mickey Mouse is an icon,” declared Yara Macalindong, director of Disney Consumer Products, The Walt Disney Company Philippines. “Besides being the personification of everything Disney, Mickey is one of the most enduring personalities of our culture and times. Both SM and Disney have given, and continue to give their customers happy memories that last a lifetime, across all generations.”
She added, “Both brands offer a legacy, a tradition, a way of life—a world that customers identify with and find the attachment to. Through this partnership, SM will continue to create these experiences and bring the Disney magic closer to Filipinos.”
The collection comes in the Mickey Mouse trademark colors of black, red, white, and muted yellow. It also includes various Mickey retro designs that tell the story of Mickey through years.
The T-shirt collection is available at SM Youth and SM Accessories Kids Character Shop departments.
