Australia’s largest and most recognized swimwear brand, Seafolly, opens another store in the country, further expanding its presence in the Philippines.
The new concept store sits in a brightly-lit 28-square meter space on the second floor of Rustan’s Makati.
“As part of our global expansion strategy, opening Seafolly brand anchors internationally is key. Seafolly has a strong international wholesale business that has delivered healthy year on year growth, however we see significant opportunities to expand on this business and become a market leader reflective of our position in our home market, Australia,” shared Seafolly chief executive officer Paul Kotraba.
In the Philippines, Seafolly is available in Rustan’s Shangri-La, Rustan’s Alabang, Rustan’s Cebu, and recently at Rustan’s Makati. The brand is sold in 2,700 doors across 41 countries, through its own channels, leading retailers, and major online sites.
The Rustan’s stores carry pieces from the newest Seafolly collection. The collection perfectly balances the brand’s signature silhouettes inspired by current on-trend designs to deliver an all-encompassing range for the beach, the gym, and beyond.
Modern, yet luxurious, High Summer’s color palette is enriched with warm earthy tones of burnt amber and olive. Most momentously are the energy-enhancing prints which span across swim, active, and effortless apparel styles.
Love Bird combines old world charm and romance through reimagining chintzy furnishing floral in blue on white or black on peach. Inka Stripe, on the other hand, reinvents the much loved nautical trend with an update on the brand’s popular rib base in a French monochromatic pinstripe. Finally, Dusk to Dawn brings lingerie trends, particularly velvet, to its swimwear.
