PLDT Inc. on Tuesday launched a converged rewards program that will benefit its fixed-line, broadband and mobile subscribers.
“Our customers are our most valuable partners and they deserve nothing less than an innovative and unparalleled rewards program,” PLDT chairman and chief executive Manuel Pangilinan said.
“MVP Rewards is in a category of its own. We’ve taken what is best across industries and put it in one powerful program that offers more than just rewards. And the PLDT Group has the unique ability to provide this level of convergence owing to the breadth of our combined services,” Pangilinan said.
MVP Rewards is a product of the strategic collaboration of PLDT, Smart and Voyager Innovations through its digital financial services arm, PayMaya Philippines, and its digital marketing arm, Hatch.
Customers are rewarded by paying their monthly bills on time and in full, or whenever they load their prepaid numbers.
Earned points are as good as cash, hence customers need not worry about when points will expire or when points can be redeemed, the company said. Customers are given the freedom to choose when and where to use their rewards.