These are exciting times in fashion as Singapore-based fashion label In Good Company opens at The SM Store Makati.
In Good Company is a label that is characteristically modern and quietly confident. Designed to form the building blocks of an adaptable wardrobe, the label reinterprets timeless silhouettes with clever detailing to create non-seasonal pieces for effortless, everyday style. With signature tailoring and draping with surprising details, the collection always aims to put new twists of modernity on classic silhouettes.
It is the go-to label for real and wearable clothes and quirky accessories that the modern woman can ‘build’ into many looks, and essentially, get many wears from. The Singapore-based fashion label incorporates a signature style of tailoring and draping techniques into stylish, contemporary pieces that are fuss-free to wear, style, and care for. It is a unique take on modern contemporary looks for the modern Filipina. Premium Fashion Retail Designs Inc. is excited to introduce this innovative brand to the Philippine fashion scene.
The brand opens in Manila with the latest collection—Capsule 11, which goes beyond elevated basics to present pieces that experiment with modern tailoring and draping techniques. “We’ve always worked a lot with fabric manipulation, but this collection presents an even higher technical finesse. We explored new shapes and draping techniques that create more movement and dimensionality, as well as new hardware such as oversized grommets, hanging ties, and d-rings that give the capsule a modern utilitarian look, in an ultra-wearable way,” says Sven Tan, creative director and co-founder of In Good Company.
The collection injects sharp, modern, fluid silhouettes with technical detailing and visual panels; almost recalling technical constructions of the ‘80s and ‘90s, albeit a distant reference incorporated into modern silhouettes and lines. The new collection offers a new generation of workwear that breaks down formal dress codes; redefining and refining casualwear to interchange easily as workwear, going from office hours to off-duty days.
Capsule 11 accessories look to the constellations and hyper-nature for inspiration. New graphic compositions of pop-color ceramic balls and geometric bars are suspended through precise calculations of balance and physics. While in others, abstract florals take bloom in resin or looped frills of ribbon flower tassels. All the necklaces are hand assembled and finished with hand stitches.
Filipinas will now have the chance to shop for this cutting-edge brand at its latest global expansion in SM Makati. The brand philosophy that defines In Good Company matches the neo modern aesthetic and minimalist environment of the retail space. The latest store reflects bold, graphic lines that aim to create a thoughtful retail experience linking product stories and creative collaborations in a seamless shopping experience. The brand is excited to bring to life In Good Company’s modern, independent spirit in this latest retail concept.
Prices range from P3,885 to P8,985 for tops, P2,885 to P5,485 for necklaces, P6,985 to P9,985 dresses, P3,885 to P9,485 for bottoms, and P7,485 to P9,985 for jackets.
