Manila’s women are shoe crazy. They pick up pairs every time they have a chance when they pass by a shoe store or boutique in a mall or even at stand-alone stores.
So, how many pairs can your shoe closet hold?
And before the new season (Fall/Winter 2017) comes with the new collections, why don’t you grab those that are in the shelves now of boutiques around town?
Salvatore Ferragamo celebrates a new chapter in its history with the debut of the Pre-Fall 2017-2018 women’s footwear collection—the first created by Paul Andrew, the category’s newly appointed design director.
In his first collection for the company, Andrew puts at center stage founder Salvatore Ferragamo’s lifelong obsession with craftsmanship, innovation, and fit. Andrew considers how to make these values significant to a consumer and unique to a luxury brand today. Architect, engineer, and aesthete—the roles Salvatore Ferragamo assumed in building his shoe empire are as vital to the craft today as they were in 1927 at the brand’s founding.
High-tech meets high-craft in a series of sharply punctuated groups, where Andrew harnesses state-of-the-art technology and the savoir-faire of Italy’s finest artisans. Timeless Ferragamo icons and design gestures have been reimagined and recast, from the signature black and gold and a “column heel” from the late '30s to a reconceived ‘f’ wedge and the new flat: a sneaker in neoprene or technical stretch rib knit. Fit standards have been intensively studied and adjusted for today’s global client mix, motivated by the belief that the success of design is measured not only in its visual evidence but also in its experience.
Summing up his first effort, Andrew states, “My concept for the collection was simply to highlight the fundamentals that made Salvatore such a profound and groundbreaking presence in his field and to express those values through designs that are relevant to a new generation of strong, discerning women.”
“Salvatore Ferragamo had a history of daring and of revolution in shoes, says James Ferragamo, w&m shoes & leather goods director, “legitimately setting trends with inventions such as the platform, the wedge, and the metal arch. Paul’s revisiting of our archives and values with a focus on high tech and high craft have ensured that our women’s shoes can remain ahead of their time combining cutting edge design with comfort and grace.”
“This collection with Paul as our new designer, says CEO Eraldo Poletto, “underlines the focus that we are putting on our core women’s shoe category. Shoes represent more than 40 percent of our sales, and women’s shoes represent an important part of that total, whilst still offering disproportionate growth potential. By focusing on creativity, fit, and stylish innovation, we are going back to the roots established by our founder Salvatore Ferragamo, shoemaker to the stars. The collection has been developed with a love of our customer, indeed of all shoe lovers in mind, allowing her to dress 'feet first' and knowing that she can proudly wear the best that’s made in Italy can offer.”
The Pre-Fall 2017-2018 women’s footwear collection are available to purchase both in stores and online at www.ferragamo.com.
In the Philippines, Salvatore Ferragamo is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 4, Newport Mall, Rustan’s Makati, Rustan’s Shangri-La, and Solaire Resort & Casino.
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★★★★★
Meanwhile, the Sergio Rossi Resort 2017 Collection takes notes from the brand’s DNA and pays tribute to its most iconic and loved pieces, interpreting them in vivid summer shades.
The elegant silhouettes of pointed and rounded pumps shine in vibrant color combinations and the platform sandals find new life in exotic patterns and denim contrasts.
The juxtaposition of seasonal colors and materials with classic tones and shapes is perfect for a day-to-night look.
The sleek lines and essential details create a timeless balance within the collection, which stays true to the Maison’s heritage but takes a glimpse into the future.
Sergio Rossi is exclusively available at Rustan’s Makati. —IVR