Avon, the number one direct-selling company and fragrance brand in the country, introduced its newest fragrance celebrity spokesperson, Liza Soberano, one of the most gorgeous actresses in local showbiz.
Soberano is now officially the brand ambassador for Sweet Honesty, which counts among Avon’s best-selling fragrances. Sweet Honesty is a delicate floral scent that brings one back to the innocence of young love. During a recent press conference, Liza spilled her thoughts about being in love for the first time. “We all want to be in love every day. It makes us feel young and happy,” the young star shared, with the trademark sweetness and charm that she is known and adored for by men and women, young and old, local and foreign.
“That’s what I love most about Sweet Honesty—it brings me back to the unforgettable innocence of first love. It’s like feeling the butterflies in my stomach all over again,” she continues. “Sweet Honesty is the perfect scent for me because it’s light and sweet. Also, the scent is timeless so it’s really perfect for anyone.”
It is this trip back to the fascinating moments of first love that made Liza say “yes” to Avon. Avon Philippines Head of Beauty, Patricia De Leon-Rodriguez says Liza Soberano and Sweet Honesty match effortlessly.
“Liza Soberano is the perfect endorser for Sweet Honesty. It is the fragrance that’s as unforgettable as your first love, and is among Avon’s best-selling fragrances,” Rodriguez says.
Liza puts a stamp on her new role as Avon’s Sweet Honesty ambassador with her own signature in a limited edition eau de cologne bottle for P399. The fragrance brand also comes in a limited edition roll-on purse concentre for P155. The special edition bottles will be sold nationwide through Avon dealers and representatives for a limited time only.
Another thing that attaches Liza to her new role is the fact that Avon advocates women empowerment. Avon Communications Director for Philippines and Asia Pacific, Faith Fernandez-Mondejar shares how Avon is not just a company of beauty, but a company that embraces Beauty for a Purpose.
“For 130 years now, Avon has been providing earning opportunities that help improve women’s lives. We are also committed to supporting causes that matter most to women, such as the fight against breast cancer and domestic violence. We are very glad that Liza is now part of the Avon family. She is a great addition to our roster of brand ambassadors who are one with us in this journey of empowering women,” Fernandez-Mondejar adds.
It looks like Liza Soberano not only gets to relive her cherished first love memories with Sweet Honesty, but also finds something to anchor her heart on as one of Avon’s many ambassadors of Beauty with a Purpose.