Casual dining chain operator Max’s Group Inc. is expanding its pizza chain in the Middle East.
Max’s said in a disclosure to the stock exchange it finalized a development agreement with Silver Group to put up at least 22 Yellow Cab Pizza stores across three countries including Kuwait, Bahrain and Oman within five years beginning January 2017.
“We are pleased with the opportunity to further expand our presence in the Gulf Cooperation Council region. Our international business has been scaling up quite aggressively with Yellow Cab Pizza emerging as the most coveted brand. We are optimistic in sustaining this pace as we possess the necessary structure and support systems to fuel overseas growth through franchising,” said Max’s Group president and chief executive Robert Trota.
The latest agreement is the seventh overseas franchise contract forged by Max’s Group in 2016, translating into an international pipeline of 153 outlets that are slated to open in the coming years.
“Silver Group pioneered our pizza offerings in this territory. We appreciate their continued trust and for sharing our vision of Yellow Cab Pizza as a global mainstream brand,” Trota said.
Trota said with the new partnership, the company was expected to replicate its earlier success in Qatar.
“Silver Group greatly values the partnership and mutual success. Therefore, it was one of our great achievements to have an agreement with MGI to operate Yellow Cab in Kuwait, Bahrain and Oman as we believe on the brand potential in these markets after the achieved results in Qatar. It is our commitment to deliver the best possible customer experience and great quality pizza in Gulf region,” said Silver Group chief executive Abdulrahman Al-Kaabi.
