Pioneering sports style to the streets, adidas Originals has always been close to the ground. Taking to the streets that the three-stripes call their home, adidas Originals launches the retail concept Neighborhood in Manila, its flagship stores opening at Uptown Mall and Glorietta.
Staying true to the adidas Originals vision, the Neighborhood stores in Manila take inspiration from the spirit of the city. Rooted firmly in the culture of the surrounding streets, Manila’s flagship stores tell the countless stories that come with these neighborhoods.
“Neighborhood concept stores have already opened in major cities across the world: Berlin, London, New York and Paris to name a few, but what makes each store unique is its connection to the city’s neighborhood within which the store resides. Each city’s design, style and ambience are showcased through the interior elements of the store,” says Jen Dacasin, adidas Philippines Brand Communications and Sports Marketing manager.
The Neighborhood stores have a special, handcrafted design, which incorporates the store façade and architecture. Connected to the scene and feel of Manila, Neighborhood is set to become a local and cultural center.
“Through Neighborhood, we create an engaging and fresh environment for our consumers that celebrates the diverse facets of Manila. By doing this, we ensure to remain part of the city’s landscape,” shares Dacasin.
The only place that can showcase the depth of the brand, the Neighborhood stores present the very best of adidas Originals: sneaker highlights, limited releases and collaborations.
By opening the Neighborhood flagship store in Manila, adidas Originals does not only reposition themselves as the pioneering sportswear brand for the streets, Originals also engage with their target consumers further, providing them authentic hubs for creativity and inspiration.
To celebrate the opening of the Manila flagship stores, adidas Originals launched 11 new colorways of the NMDs, inspiring everyone to explore and own the future.
