The tourism and beauty industries heat up as preparations for the 20th Asia Pacific Hair and Cosmetologists Association (APHCA) are on.
APHCA, which was founded in 1997 by international and local beauty professionals to share knowledge, creativity and ideas among its member-countries, is headed by beauty guru and philanthropist Ricky Reyes.
This year’s “Hair Olympics,” where international and local beauty experts showcase their talents and creativity every year hosted by different member countries, is very special since it will be held in Manila where it originated.
APHCA’s membership has grown and now includes Australia, Brunei, Cambodia, China (Hong Kong and Macau), Indonesia, India, Japan, South Korea, Malaysia, Mongolia, Myanmar, New Zealand, Singapore, Sri Lanka, Taiwan, Thailand and the Philippines.
According to Reyes, Filipinos are known as the best in this industry and he is very hopeful that the Filipinos will again shine. “For the last 20 years, Filipinos never went home empty-handed.”
Reyes’s brainchild, FilHair (Filipino Hairdressers Association), a duly registered organization of local beauty practitioners in the Philippines in the last 30 years now, is a spin-off.
It also has its own beauty competition in search for the best talents in the country in order to have the much-needed exposure and experience in preparation for the said “Hair Olympics” where they will compete with their foreign counterparts.
Ongoing is its beauty caravan called “Hair & Make-up Trends 2016” in different regions of the country – in the cities of Cebu, Davao, Iloilo, General Santos, Puerto Princesa, Tuguegarao, Tacloban, Laoag, Urdaneta, Olongapo, Cabanatuan, Tarlac, Lucena, key cities in the provinces of Batangas, Laguna, Pampanga, Cavite, Bataan, Rizal and the CAMANAVA area.
The competition has two categories in which Category A is men’s cut and blow dry, avant-garde color, evening party make-up and bridal make-up. Category B is the total look competition, nail art competition and evening party hairstyle. The champion in each category will be given awards and citations. Category A for the Asia Pacific competitors will receive a trophy and citation and cash prize of P25000.00 and the first runners-up in each category will receive a trophy/citation and cash prize of P15000.00. Second runners-up in each category will also receive a trophy/citation and cash prize of P10000.00.
The grand champion will also receive a trophy/citation and cash prize of P35, 000.
For Philippine competitors, the champions in each category will receive a trophy/citation and cash prize of P25000.00. Two first runners-up in each category will be chosen and will receive a trophy/citation and cash prize of P10000.00 each. Two second runners-up will also be chosen in each category and will receive a trophy/citation and cash prize of P7000.00 each.
Meanwhile, Category B champions will receive a trophy/citation and cash prize of P10000.00. First runners-up will also receive a trophy/citation and cash prize of P7000.00 while the second runners-up will receive a trophy/citation and cash prize of P5000. 00.
This grand and big beauty event will be held at Hall 4, SMX Convention Center, Mall of Asia, Pasay City on Oct. 25-26.