ABS-CBN Corp. and GMA Network Inc. on Monday both claimed higher television ratings in June.
ABS-CBN, the media and entertainment company owned by the Lopez Group, said its national audience share rose to 47 percent in June based on the data provided by Kantar Media.
Rival GMA is a distant second with a 32 percent audience share for the same month.
ABS-CBN’s primetime block obtained a 49 percent average audience, which is 18 percentage points higher than rival GMA’s 31 percent average audience share during the same time block.
The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.
ABS-CBN also posted a huge lead in Visayas where it received a 57 percent rating while the rival network only had a 24 percent .
In Mindanao, ABS-CBN garnered a 57 percent rating against GMA’s 26 percent.
For the whole of Luzon, ABS-CBN still won the battle against their rivals, 41 percent to 36 percent.
ABS-CBN, which began as a broadcasting network, has evolved through the years to become the leading media and entertainment company in the land that is rapidly evolving into an agile digital company.
GMA Network, meanwhile, said it kept its ratings advantage in its stronghold areas of Urban Luzon and Mega Manila in June, based on data from Nielsen TV Audience Measurement.
Urban Luzon and Mega Manila respectively account for 77 and 60 percent of all urban TV households in the country.
GMA said it strengthened its lead in Urban Luzon with an average household audience share of 39.9 percent in June, 6.8 points higher than ABS-CBN’s 33.1 percent and 33.4 points higher than TV5’s 6.5 percent.
GMA also remained at the forefront of the ratings game and led across all dayparts in Mega Manila with 42.5 percent, significantly ahead of ABS-CBN’s 29.4 percent by 13.1 points and TV5’s 6.8 percent by 35.7 points.
Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100 percent of the total Philippine TV viewing population, while Nielsen has a nationwide sample size of 3,500 urban and rural homes.
