Barbie is now 57 years old. And like a grown woman who has been through so much, she has seen so many generations of little girls growing up to become women. Today, she continues to inspire little girls in every corner of the world, that she can dream, and she can be anything she wants to be.
Last year, Barbie released the new campaign video, “Imagine The Possibilities.” The video became an instant hit as it made waves on social media. “Hello, my name is Gwyneth, and I’ll be your professor today,” a little girl confidently addresses a confused college class at the start of the video, followed by a scene with Maddie, a pigtailed soccer coach who motivates her team and tells them to keep their knees up “like a unicorn.” Then three more cute little girls who pretended to be an executive jet setter who just closed a business deal, a veterinarian and a museum tour guide show up. At the end of the video, Professor Gwyneth is shown talking to a make-believe class of Barbie dolls in her bedroom, and the end credit rolls: “When a girl plays with Barbie, she imagines everything she can become.”
With 21,095,720 views and counting, people continue to watch that video over and over again, especially women who grew up playing with Barbie and who are now living the dreams they all played out when they were kids.
From the time Ruth Handler launched Barbie in 1959, she had always shared the philosophy of Barbie that, “through the doll, the girl could be anything she wanted to be. Barbie always represented the fact that women have choices.” Today, this still resonates in the iconic global brand that has evolved so much through the years.
In the Philippines, Barbie, through its distributor Richprime Global, strengthens this campaign through its new brand ambassadors – model, writer, and mom Kelly Misa; actress and international beauty queen Precious Lara Quigaman; and model and PR maven Apples Aberin. This stellar cast of women epitomizes the mantra “You Can Be Anything.” From little girls who dreamed, and now women who have achieved, the new brand ambassadors shared their stories from the moment they first held their Barbie dolls to the women they have become today. “Together with our ambassadors, we hope to continuously make a positive impact that will carry on as long as there are girls who dare to dream and imagine,” shares Liza Yao, managing director of Richprime Global.
The Philippine company has also extended Barbie’s advocacy in turning young girls' dreams into reality by partnering with and financing the Pearl S. Buck Foundation, an organization dedicated in providing and building better lives for children through various educational and health programs as well as other support services.
Barbie has hundreds of careers under her belt, and these are just what Mattel created for little girls. Through a young mind’s imagination, she can be more than what others create for her. The limit is only her imagination.
Barbie is exclusively distributed by Richprime Global Inc. For brand updates, promos and event schedules, follow Barbie Philippines on Facebook. Catch the inspirational “Imagine the Possibilities” video on YouTube. Share your Barbie stories or see what others have posted using the hashtag #BarbieYouCanBeAnythingPH.