“A happy cow produces more and better quality milk. Happy Cows = Healthy Cows = better milk,” says the site of Danish company Arla, the world’s largest multinational farmer-owned organic dairy company that boasts of safe and organic milk products. The Filipinos are becoming more aware of the food they put it their mouths and where these products are coming from, and among the questions raised are “Are these naturally fed?” “Do they practice ethical farming?” Some would even question the farmer’s commitment to farming practices including sustainability.
“Arla is about doing the right thing – not only for profit but doing things for the environment and in terms of animal welfare,” says Jens Christian Krog Nielsen, senior general manager for Philippines, Vietnam and Thailand for Arla Foods. “The Philippines, for Arla Foods, is the right place to be, at the right time,” he adds.
Arla Foods is an international dairy company owned by 13,000 farmers from Denmark, Sweden, the UK, Germany, Belgium, Luxembourg and the Netherlands. They are one of the strongest players in the international dairy arena and the world’s largest manufacturer of organic products with a wide range of dairy products. Well-known brands like Arla®, Lurpak® and Castello® belong to the Arla family.
The Arla Milk Goodness line is made from 100 percent natural milk and ingredients and not reconstituted like most of the milk in the shelves today. The milk delivered straight from the farm undergoes ultra-heat treatment, which kills any microbiological organisms, ensuring safety in every drop and allowing all Arla Milk Goodness variants to have a 12-month shelf life. Raymund William Acedera, general manager for ScanAsia Overseas, Arla’s local distributor, said that, “it’s a winning formula for Filipino consumers. ScanAsia is committed to giving Filipinos access to the world’s best products.”
The company’s farmer-owned structure ensures consumers that their products are traceable and safe. All Arla farms have a number that accompanies all records and analyses from tanker to dairy. Not only does this guarantee transparency, it also allows them to trace the milk all the way back to the farms, should there be any cause for concern. “Authorities in Denmark are very strict when it comes to quality and food safety. Arla has gone even further down the road and is not only living up to the standards, they’ve managed to surpass those standards when it comes to food safety and technology, as well as that of the environment and the welfare of the animals they care for,” explains Jens.
“Arla can fill a space in the Filipino tables by responding to the need for all-natural dairy that offers no preservatives, no stabilizers or artificial colorants. Arla is all-natural, and that’s the kind of food Filipinos deserve,” adds Paolo Serrano, marketing head for Arla Foods Philippines.
For more information on Arla Foods, visit their website at www.arla.ph or follow their local Facebook page at Arla PH and Instagram account via @arla_PH