Swarovski’s Christmas campaign sparkles with Miranda Kerr as its muse. Described as a powerful woman who knows what she wants, the brand muse brings her dazzling personal style and the values she holds dear to the collection that consists of two lines – Diapason and Duo.
Diapason combines an organic feel with a contemporary touch of glamour, with fluid waterfall effects through dangling crystal components, V-shaped and Y-shaped necklaces, icicle designs and clear color palettes featuring accents of soft grey and midnight blue. The necklace pieces have a wide range of volume that run from the subtle to eye catching.
The first snowfall of winter, as imagined by Miranda, is the inspiration behind Diapason’s breathtaking frozen blooms that transform holiday looks with lustrous cascading crystals in glamorous cuts. The all-around V necklace and medium pierced earrings feature a feminine waterfall style, revisiting a classical and romantic design.
Duo meantime brings a fresh and modern twist to meaningful jewelry, with the symbols in subtle crystal pave and in cut-out rose-gold plating, while gemstone-colored crystals adorn the chain for additional touches of sparkle. “Every symbol in the collection is very important and personal to me,” says Kerr, adding that she loves mixing the rose-gold with the white gold – an important element of the collection that gives it a modern feel. Thin proportions make Duo ideal for layering, injecting a stylish and personal touch to everyday silhouettes.
Across the collection, from universal symbols and delicately frozen designs, to updated classics with a romantic edge, there’s something to suit every multifaceted woman. The collection harmoniously combines meaningful emotions with a festive tone, making the pieces ideal Christmas gifts and true fashion accessories, perfect for adding an instant touch of sparkle in any daytime or evening look.
The Christmas campaign showcases Swarovski’s refinement and perfect fit for festive occasions, highlighting key pieces of jewelry that add sparkle to any outfit and occasion. To celebrate the anniversary of its original launch, the gorgeous Stardust collection gets a Deluxe remix with new premium metallic netting for extraordinary sparkle. The monochromatic shades in rose gold, silver and gold hues carry a versatility that make minimal day looks pop, and are the perfect finishing touch to any evening look.
In the campaign, Miranda wears the eye-catching Stardust Deluxe bracelet paired with the Crystalline Oval Watch with an organic design and delicate color tone. Framed with 1,700 stunning crystals and accented with sophisticated details, the Crystalline Oval Watch Collection is the embodiment of everyday glamour. Its organic design and classic nude toned palette is inspired by this season’s latest makeup shades. With warm rose gold and other metallic hues to choose from, it’s perfect for mixing with the new “Stardust Deluxe” bracelets.
At the Los Angeles shoot of the highly personalized and charming Christmas collection directed by photographers Inez and Vinoodh, Swarovski also chose long-time collaborator and extremely talented global “friend of Swarovski” – stylist, photographer and writer Margaret Zhang to capture the personal style of Kerr through the editorial lens of Zhang, who identified the fashion looks for the shoot in collaboration with internationally renowned LA-based stylists Chloe and Mari-Lou Bartoli.
The images show a radiant Miranda Kerr, wearing a selection of her favorite collection pieces. “Throughout our shoot for this editorial story, Miranda Kerr certainly embodied that understated sophistication, effortless transitioning between daytime and evening looks we built around each pendant, whether on its own for subtle sparkle, or layered on fingers, wrists and necklines for greater impact,” says Zhang.
Miranda’s universal appeal is in her effortless balance of femininity, everyday tailoring, and approachable charm – both in her highly coveted personal style, and now crystallized in this collection that she describes as being designed for the modern multifaceted woman. “I love the femininity of Miranda‘s collection, it strikes the right balance for day-to-night. For me, jewelry should always be the ‘look again’ factor. The smallest pieces of jewelry that only catch the light as you move have the incredible power to transform an everyday trench into eveningwear,” observes Zhang.
Deluxe Double Bracelet Silver
The Christmas visuals and TV commercial will be leveraged in November 2015 in selected countries around the world.
In the Philippines, Swarovski boutiques are owned and operated by Stores Specialists, Inc., a member of SSI Group, Inc., and are located at Bonifacio High Street Central, Estancia at Capitol Commons, Newport Mall and Robinson’s Magnolia. Swarovski is also available through Rustan Commercial Corporation in Rustan’s Makati, Rustan’s Shangri-La, Rustan’s Alabang Town Center and Rustan’s Ayala Center Cebu.
