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Philippines
Wednesday, May 8, 2024

THE EYES HAVE IT

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It is said that the eyes are the windows to the soul, as they reflect one’s inner state. So it won’t do to have those peepers looking tired or worse, dull and lifeless. After all, even the brightest smile can lose its cheery vibe if the eyes don’t reflect that inner joy.  

GOLD SPARKLE. Look like a goddess 
in copper and gold shadows
SHADOW PLAY. Who says you can’t use colors for that smoky eye effect?

 

SULTRY NEUTRALS. Fresh, beige, 
and barely there
POP OF COLORS. Electric brights and jewel tones to match a joyful mood

SM Beauty launched a new campaign dubbed “All Eyes on You” highlighting four key makeup trends that accentuate the eyes – perfect for the coming holiday festivities. 

All Eyes on You campaign launch in SM
SM Dessert Bar

Feeling playful? Then sport a Pop of Color to instantly brighten up your eyes. For a kick of versatility without sacrificing style, Sultry Neutrals are your best bet. Daring nights on the other hand call for buttery mattes and dark hues with Shadow Play that give an added aura of mystery to your look. And if the occasion calls for extra oomph, the perfect choice would be Gold Sparkle because as the name suggests – you will certainly shine and dazzle.  

Janeena Chan
Xeng Zulueta kicks off the program with a makeup demo 
of “Sultry Neutrals” with Mari Jasmine

SM Beauty offers so many options that are perfect for any occasion, providing everything one needs to rock those brows on point and accentuate your powerful peepers. For the whole month of October, head over to your favorite SM Beauty branch and dig into the widest range of cosmetic products available such as L’Oreal, Maybelline, Max Factor, CoverGirl, Revlon, BYS, NYX, Elf and more! Enjoy up to 50 percent discount on the latest eye makeup, and what’s more, you can have free eye makeovers and fabulous freebies.  It only takes one step for a daring new beginning, so start now by trooping to your nearest SM Beauty store.  

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Workshop by Valerie Chua with host, Bianca Valerio
Sky and Jess Yang, Love Club

Don’t forget to use the hashtags #SMAllEyesOnYou and #SMEyeTransformed and be part of the beautiful transformation. Upload your photos on Instagram and get a chance to win exciting prizes and gift certificates from SM Beauty! 

Maita A. Santiago, SM Beauty Trading Director

For more info on the latest about SM beauty, follow on Instagram: smbeautyph or check out www.thesmstore.com

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