The recent launch of Bloomberg TV Philippines at the Makati Shangri-La augurs well as the country’s first ever 24-hour business news channel is expected to elevate Filipinos’ business and financial literacy.
This investment by PLDT through its media arm MediaQuest Holdings is a major milestone that will go a long way in highlighting the investment opportunities that the country has to offer to the international business community. As MediaQuest president and CEO Noel Lorenzana remarked, the partnership with Bloomberg will take business television programming to the next level.
Now more than ever, bringing crucial business information will come right smack in the center of our growing economy. Aside from focusing on local businessmen, executives and noteworthy individuals in the financial sector, Bloomberg TV Philippines will become a platform that would educate consumers and encourage aspiring entrepreneurs by helping viewers make sense of business news. While most of the content will be local, the news channel will also connect Filipinos to the goings-on outside the Philippines.
Together with Noel Lorenzana and Cignal TV CEO Oscar “Ren-ren” Reyes Jr., the award-winning TV-5 news team will provide the journalistic backbone that is sure to change the way business news reporting is done in this country.