Cebu Pacific Air (CEB) announced on Friday it has renewed its partnership with the Singapore Tourism Board (STB) to increase opportunities for travelers to the Lion City.
The renewed memorandum of understanding (MOU) was signed last week. It focuses on enhancing destination preference and recall, triggering stronger interest in traveling to Singapore, and highlighting the city-state’s vibrant events calendar.
The partnership also introduces the campaign’s newest ambassadors, showbiz couple Megan Young and Mikael Daez, who will be featured in a travel film showcasing Singapore’s innovative architecture, rich cultural heritage, and unexpected experiences.
The Philippines was Singapore’s sixth largest source market for tourism last year, with nearly 700,000 tourist arrivals, an 81 percent increase from 2022.
“We are very grateful for this renewed partnership with the Singapore Tourism Board,” said Candice Iyog, CEB Chief Marketing and Customer Experience Officer.
“This collaboration not only aligns with Cebu Pacific’s commitment to providing accessible and affordable flights, but also contributes significantly to bolstering Singapore’s tourism industry by attracting more visitors from the Philippines, fostering cultural exchange, and promoting economic growth,” she added.
CEB currently flies to and from Singapore from several strategic hubs in the country, increasing flight frequency from three times weekly to daily on the Clark-Singapore-Clark route.
“We are excited to renew our partnership with Cebu Pacific, who have been wonderful partners and have contributed significantly to our strong tourism performance,” said Terrence Voon, STB Executive Director for Southeast Asia.
He noted that the Philippines continues to be an important market for Singapore, with a strong recovery in visitor numbers after the pandemic.
“Through our new partnership, we will give Filipinos more reasons to visit Singapore by leveraging our position as a regional hub for world-class cruise ships, as well as our vibrant year-round calendar of live events,” Voon added.
The partnership aims to give Filipinos more reasons to visit Singapore by leveraging its position as a regional hub for world-class cruise ships and its vibrant year-round calendar of live events.