Kia Philippines is keeping its 10,000 unit sales target as it teamed up with five banks to offer a low downpayment scheme to boost sales.
Kia Philippines president Manny Aligada said over the weekend the company tapped Bank of Philippines Islands, BDO Unibank Inc., Philippine National Bank, East West Bank and Rizal Commercial Banking Corp. to offer the financing solution.
“We talked to the banks, gave them assurance that we are here to support the brand in overall functions especially in after sales. And they accepted us. Now, we have the competitive advantage over other brands,” he said.
“For a while the financing set up was not available in Kia especially for Picanto. There were issues. For a long time, they could not put a real value to Kia vehicles. They could not provide good experience. Back experiences were not favorable. It was the reason why financing is not equal to other brands. But now with the models we have, we are treated equally as other brands,” Aligada said.
He said the downpayment scheme of as low as P13,000 would help buyers acquire a vehicle quickly while managing the monthly amortization for the vehicle.