AirAsia MOVE has expanded its ecosystem with the launch of ‘Attractions,’ a new feature powered by a strategic partnership with GetYourGuide.
“Attractions are no longer an add-on, they are now the fastest-growing segment of global travel. Research fro Arrival and Phocuswright shows the experiences sector reached $271 billion in 2025 and is projected to accelerate toward $342 billion by 2029, outpacing every other major travel segment,’ Nadia Omer, chief executive of AirAsia MOVE said.
“Travellers today are choosing destinations based on what they can do there. Activities, attractions and immersive local experiences are increasingly shaping travel decisions and spending patterns. The launch of ‘Attractions’ strengthens our position as a comprehensive OTA and ensures we remain relevant in a rapidly evolving travel landscape,” he added.
Josh Montgomery, Global head of Strategic Partnerships at GetYourGuide, added, “Asia-Pacifics is GetYourGuide’s fastest-growing region, and we are committed to making it easier for millions of travelers to discover the incredible experiences that make this part of the world so special.
“By partnering with AirAsia MOVE, we are bringing the expertise of local guides directly to travellers at the moment they are planning their trip, helping explorers move beyond the must-see lists to find the experiences that truly make a journey unforgettable. This is about giving more travelers the confidence and know-how to explore the globe’s rich culture, hidden gems, and world-class attractions,” he added.
MOVE, formerly known as airasia Superapp, is the newest online travel agent (OTA) in town, providing a seamless and personalized experience for travelers at the best value in Asean and beyond.
