Monday, May 18, 2026
Today's Print

Undas tradition drives travel surge

All Saints’ Day or Undas is more than just a holiday in the Philippines, it’s a heartfelt tradition. Every year, Filipino families make time to head back to their hometowns, visit departed loved ones and gather for prayers and food, turning the solemn grounds a venue for family reunion.

According to AirAsia MOVE data, among those who booked flights from Oct. 30 to Nov. 2, 2025, 81 percent are traveling domestically, while 19 percent are heading abroad.

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While Holy Week remains the year’s biggest travel season, Undas is not far behind, with trips during the break now making up around 53 percent of Holy Week’s total bookings.

Top origin cities include Manila, Cebu, Tacloban, Iloilo and Bacolod, showing how major hubs connect the provinces during this meaningful season.

Manila remains both a top origin and destination, as it’s home to the Manila North Cemetery, the country’s largest, which welcomed 1.6 million visitors last year.

Top destinations

The same top origin cities also appeared as the top destinations, with Boracay replacing Bacolod on the list. Internationally, travelers mostly jetted off to Taipei, Tokyo, Osaka, Kuala Lumpur and Seoul.

While Undas remains a time for reflection and reunion, some Filipinos are also seizing the break to travel, showing how traditions evolve alongside new travel habits — blending remembrance with recreation.

Influx of passengers

AirAsia Philippines said it is prepared to welcome the influx of travelers heading to provinces for Undas, ensuring a smooth and seamless travel experience through its digital check-in and e-boarding systems.

“We are doubling down on the campaign to promote the use of e-boarding procedures, as this helps eliminate long queues—especially during peak travel periods. While safety remains our top priority, we are equally committed to operational efficiency, ensuring that our guests can make the most of their well deserved break honoring and remembering their departed loved ones,” AirAsia Philippines chief executive Suresh Bangah said.

“Our efforts are paying off. In September, our On Time Performance (OTP) improved significantly by 24 percent, positioning us as the 3rd most on time airline in Asean, with 85.40 percent on time arrival according to Cirium. So much is still to be done but we are getting there steadily,” he said.

The airline has activated its 24/7 customer service chatbot, “Ask Bo,” accessible via the AirAsia website and the MOVE App to assist travelers with inquiries and updates.

AirAsia also reminds guests to arrive at least three hours before international flights and two hours before domestic departures to allow sufficient time for security screening and boarding procedures.

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