According to professional makeup artist Yra Mantaring, the beauty industry is turning to simplicity in 2025, leaving behind the heavily contoured eyebrows and voluminous lashes of past years. Makeup trends are shifting toward fresh, natural aesthetics.
Mantaring, known for her work in beauty editorials, campaigns, and events, predicts a move to skincare-infused cosmetics such as skin tints, complexion drops, and blush-and-lip treatments.
These lightweight products, she says, will appeal to consumers seeking a healthy, natural look.
“Thick strip lashes are on their way out,” Mantaring said. “Feathery, wispy styles that subtly frame the eyes will take their place, achieved with lengthening mascaras or individual lashes.”
Eyebrows, meanwhile, will maintain a relaxed, undone appearance.
Base makeup will emphasize a light, natural finish, promoting sheer foundations, balms, and tinted moisturizers. Mantaring advises prepping and hydrating the skin before applying minimal products to even out the complexion. Liquid or cream blushes complete the look, paired with translucent powder and a hydrating mist.
Mantaring suggests a “blonzer”—a blend of blush and bronzer for a sun-kissed effect. Combining cream or liquid blush with bronzer creates a radiant, flushed finish, a trend expected to remain popular.
Iridescent, multi-chrome, shimmery, and holographic eyeshadows will also dominate the trends. International and local brands have released these cosmetics during the last quarter of the year and will offer more in 2025. The sparkly eye look will surely be a crowd-pleaser at parties and evening events.
It’s hard to go wrong with the blurred lip craze, which causes a diffused effect for a soft and romantic visage. To attain it, hydrate the lips with a balm or moisturizer and apply a lip cream or tint at the center. Soften the edge by blending the product outwards and adding more pigment in the middle to create dimension.
Thai bridal makeup is likewise popular among brides in the wedding industry. Originating from Thailand, this combination of Asian and Western soft glam fad is recreated on social media platforms such as TikTok.
Remember the smoky eyes and dark lips of the late 70s and 80s? This dark and moody glitz is making a comeback. For a modern touch, integrate the elements of Gothic glam in your ritual by making your lips bold with a vampy shade, or try a dark matte eyeshadow for special or evening events.
