If you love British fashion, who says you need to fly all the way to the UK just to have that great shopping experience? Sure, the UK is truly a shopaholic’s haven with high-end shops in Oxford Street to bohemian boutiques in Glasgow’s West End, but many British brands that have become favorites among Filipinos are now available at select SM stores.
Just how popular these British brands have become was evident during the recent Shopping is Great! contest that was launched at the Fashion Hall in SM Megamall. This was a collaboration between the British Embassy Manila and the UK Trade and Investment as a showcase of accessible fashion.
Hackett International Franchise head Olly Finding and
British Embassy Deputy Head of Mission Nigel Boud
During the fashion show that featured over 30 British brands, guests were delighted to see everyday people including British diplomats walking the runway,modeling clothes, shoes, accessories and products from well-loved British brands such as Marks & Spencer, Cath Kidston, Clarks, Debenhams, Pepe Jeans, Lee Cooper, Lyle & Scott, Superdry, Reiss, F&F, River Island, Vision Express and Mini Lifestyle products.
The fashion show also featured different British suit and shoe brands for men like T.M. Lewin, Burton Menswear London, Sanders, The Savile Row and lifestyle brands like Mothercare and Mamas & Papas. The audience also had a glimpse of British sportswear through Speedo, Lonsdale, and brands found in Toby’s Berghaus and Mitre. Toni & Guy and The Body Shop also participated in the event.
The Shopping is GREAT! contest is part of the GREAT campaign that celebrates the best of British business and culture. For more information about the GREAT campaign, follow the British Embassy Manila Facebook page and the Twitter account (@ukinphilippines) or email greatcampaignph@gmail.com.