From Oktoberfest nights to holiday parties, Pepsi-Cola Products Philippines, Inc. (PCPPI) is bringing bold, refreshing flavors to every toast with its exciting line-up of alcoholic beverages: Hard Dew, Saero, and Soonhari.
Designed to suit every kind of celebration, these drinks offer vibrant tastes that make each moment memorable—whether it’s an intimate get-together, a lively night out, or a full-blown Oktoberfest celebration.
Hard Dew reimagines the iconic Mountain Dew with a refreshing kick of alcohol, perfect for thrill-seekers craving something new. Saero is the first-of-its kind zero-sugar soju from Korea, introduced to meet the growing demand of health-conscious consumers. Meanwhile, Soonhari delivers PCPPI’s take on the beloved Korean soju experience, available in a range of sweet and fruity flavors best enjoyed when shared.
“With Filipinos becoming more open to innovative drinking experiences, our portfolio of alcoholic beverages is crafted to offer something unique for every taste,” said Lyndon Cuadra, PCPPI’s chief commercial officer. “From Oktoberfest celebrations to holiday reunions, Hard Dew, Saero, and Soonhari add an extra spark to every gathering.”
“This line-up shows how PCPPI is evolving with our consumers. So we’re not just refreshing moments today—we’re shaping how Filipinos celebrate for years to come,” Cuadra concluded.
PCPPI is the exclusive manufacturer of PepsiCo beverages in the Philippines, bringing well-loved brands such as Pepsi, Mountain Dew, 7Up, Mug, Mirinda, Milkis, Gatorade, Sting, Lipton, Tropicana, Premier, Hard Dew, Soonhari, Saero, and Chungha to Filipino consumers.
