Filipinas ranked among the most active viewers of adult content on Pornhub in 2025, based on the platform’s annual ‘‘Year in Review’’ user data.
The report showed that women from the Philippines accounted for 64% of all visits to the site, placing the country among only three in the global top 20 where female users make up the majority of viewers.
The Philippines also retained its position as the third-largest source of traffic worldwide, with users spending more time on the site this year.
The US remained the top source of traffic, followed by Mexico.
Average visit time for users in the Philippines reached 10 minutes and 53 seconds, nearly 2 minutes longer than the previous year, according to the report.
The site’s audience in the country skewed young, with nearly half of total traffic, 49%, coming from users aged 18 to 24. Another 29% came from the 25 to 34 age group.
Mobile viewing remained dominant, with 96% of visitors accessing the site through phones, one of the highest usage rates globally.
Search data also showed a strong preference for local content, with Filipinos most frequently searching for material related to fellow Filipinos.
‘‘Pinay’ emerged as the country’s top search term by a wide margin and ranked third globally.
