The Council for the Welfare of Children (CWC), an attached agency of the Department of Social Welfare and Development (DSWD), has launched the revised Guide for Media Practitioners on the Reporting and Coverage of Children.
The guide is designed to support journalists, content creators, and social media personalities in promoting ethical, child-sensitive reporting that protects the rights of minors.
CWC Undersecretary Angelo Tapales said the guide aims to help media practitioners create positive and respectful portrayals of children.
“The purpose of this guideline is to help shape a positive image of children. Members of the media—whether in print, radio, television, or advertising—play a role in shaping public perception of children,” he said during a media forum.
Tapales emphasized that while the use of the guide is not mandatory, media professionals are encouraged to adopt its principles.
“You will not be forced to comply, but we encourage you to consider it for the benefit of the child. It is not an infringement on press freedom or your individual right to expression,” he explained.
The guide covers both traditional and digital media platforms and includes practical tips and self-assessment questions rooted in five key principles: protecting children’s privacy; respecting their agency; encouraging participation; ensuring dignified treatment; and handling stories with sensitivity.
Additional recommendations are provided for reporting on children in need of special protection (CNSPs), including those with physical or mental disabilities, victims of abuse, children in conflict with the law, those in alternative care, and children living with HIV.
Tapales noted that media outlets will not face penalties for non-compliance unless they violate existing laws, such as the Data Privacy Act.
Editor’s Note: This is an updated article. Originally posted with the headline “DSWD, CWC launch media guide to protect children in news coverage.”