It’s another achievement for James Reid and Nadine Lustre.
The Kapamilya show On the Wings of Love proved to be a hit until the very end as it scored an all-time high national TV rating of 27.8 percent, according to Kantar Media. Its finale also sent Twitter abuzz, generating almost 4 million tweets.
But it’s not only On the Wings of Love that enjoyed stellar finale ratings.
According to data from Kantar Media, Pasion de Amor posted a national TV rating of 18.5 percent, a four-point lead over its rival program, GMA’s Wowowin (14.8 percent).
In the last episode, eternal love and forgiveness prevailed as the Elizondo sisters finally achieved peace in their lives when they reconciled with their mother. Despite their devastating loss, the characters of Pasion de Amor showcased the value of looking forward to the future without any regrets and starting anew.
The back-to-back finale ratings success of the two Kapamilya programs prove how ABS-CBN consistently rules the country’s primetime TV landscape.
Kapamilya viewers should also look forward to how The Story of Us and I Will Survive, the two newest Kapamilya primetime shows, will make waves in the country and abroad among Filipinos.
★★★★★
Bela Padilla, Susan Roces new BFFs
Susan Roces admits to having fun working with young actors and actresses like Bela Padilla.
Padilla posted a video on her Instagram account while enjoying the cake they were sharing on the set of FPJ’s Ang Probinsyano on ABS-CBN.
And, guess what hashtag Padilla used in the caption for the video? It was #BFF.
“I am happy na nakakapag-interact ako sa kapwa artista ko. Nakakasama ko rin ang mga baguhan, mga bata, so I get updated,” Roces said when she went with her daughter Senator Grace Poe and her vice-presidential candidate Senator Chiz Escudero in their Iloilo sortie on Feb. 16.
It’s evident that Roces and Padilla have become closer because the niece of action star Robin Padilla is openly campaigning for Poe for president.
Padilla also joined the Poe-Escudero sortie in Iloilo.
★★★★★
ABS-CBN bags 6 Anvil Awards
ABS-CBN Corporation, the country’s leading media and entertainment company bagged a total of six Anvil Awards, including a Platinum Anvil Award for its “Pope, Thank You sa Malasakit” (PopeTYSM) social media campaign.
It was cited for “exemplary employment of social media tools in support of stakeholder management objectives, successfully engaging a grateful nation and drawing support as an effective and tangible conduit of personal messages to the Pope.”
The Anvil Awards, given by the Public Relations Society of the Philippines, are considered the Oscars in the local PR industry, while a Platinum Anvil is one of the highest honors given to a winning entry in the annual awards-giving body.
Aside from winning a Platinum Anvil Award, the PopeTYSM campaign also won a Gold Anvil Award for collecting social media messages compiled in a Book of Thanks that showed the nation’s gratitude to Pope Francis after visiting the country. It also won a Silver Anvil Award for ABS-CBN’s cross platform coverage that captured the nation’s message of gratefulness to the Pope.
ABS-CBN also won an Anvil Award for the successful launch of its pioneering TVplus mahiwagang black box that changed the Filipinos TV viewing experience with digital clear picture and exclusive free TV channels for the whole family.
The “Kapamilya Thank You: ABS-CBN Christmas Party 2014” also won for its “memorable Christmas celebration that generated indelible happy moments for the company and its grateful workforce.”
The Kapamilya network was also recognized for its “Revlon Love is On” campaign for being a successful influence in localizing the global campaign of Revlon lipstick via social media, photo entries on a microsite, and billboards display.
The 51st Anvil Awards night was held at the Makati Shangri-la on Feb 26.
With a total of six Anvil Awards, ABS-CBN is the most Anvil-awarded TV network. Last year, ABS-CBN was honored with the much-coveted Grand Anvil Award for its “Tulong Na, Tabang Na, Tayo Na” advocacy campaign that brought relief and rehabilitation for the victims of the Bohol quake and typhoons Pablo and Yolanda in 2013. ABS-CBN had also won two Bronze Anvil Awards for the book “Kapitan” that tells the story of its founder Eugenio Lopez Jr. (2007) and for the Guiness World Record-breaking advocacy fun run “10.10.10 Run for Pasig River (2011).
The Anvil Awards is an annual event organized by the PRSP that honors outstanding public relations programs and tools. Prior to the Anvil Awards, ABS-CBN earned eight recognitions for its PR programs from the Philippine Quill Awards given by the International Association of Business Communicators. ABS-CBN was the most-awarded TV network in both Anvil and Quill Awards that honor the best works in public relations and business communications.
