Globe Telecom joined the festivities for Art in the Park’s 20th anniversary, reinforcing its role in supporting Filipino creativity and culture. The country’s most accessible art fair, held at Jaime Velasquez Park in Salcedo Village, brought together galleries, artists, and creative communities in a relaxed outdoor setting.
This year’s edition featured 55 exhibitors, including galleries, art collectives, independent art spaces, and student groups. All artworks were priced to remain approachable, encouraging young and first-time collectors to engage with the local art scene. Globe’s support offered visitors opportunities to experience Filipino art while helping nurture the broader creative community.
At the Globe Experience Booth, powered by Globe AT HOME, attendees explored a blend of art and technology. Limited edition Globe AT HOME 5G WiFi router skins, created in collaboration with Scarletbox and the Artivive app, featured artworks from Philippine National Artists that came alive through augmented reality, turning static designs into interactive digital experiences.
Globe subscribers received exclusive perks, from treats by partner merchants to personalized experiences, including the chance to customize Globe merchandise.
“Art in the Park has always been about building a space where Filipino artists and audiences can celebrate creativity and community. Long-time partners like Globe make that possible,” said Trickie Lopa and Lisa Periquet, co-founders of Art in the Park.
The celebration also welcomed 60 Student Media Ambassadors from Metro Manila universities, who captured and shared the event on social media. Globe prepared the students with a Social Media 101 masterclass, equipping them with practical skills and insights from marketing and social media experts.
“Globe’s support for Art in the Park reflects our belief that creativity drives progress. We champion platforms that highlight Filipino artistry while giving customers meaningful experiences that merge culture and technology,” said Roche Vandenberghe, Globe chief marketing officer.
By backing two decades of Art in the Park, Globe continues its mission to make art accessible, empower creative communities, and inspire the next generation of storytellers, fusing creativity and connectivity in ways that celebrate both culture and innovation.
