Globe Telecom is linking its top-tier mobile plans to airline rewards, rolling out a revamped Platinum GPlan that lets subscribers earn frequent flyer points with Philippine Airlines.
The company said the offer turns a monthly subscription into a steady stream of Mabuhay Miles, positioning travel perks at the center of its loyalty strategy as affluent users shift spending toward experiences.
Under the new plans, Globe Platinum subscribers can accumulate miles automatically each month, even when they are not traveling. The points are credited directly to a Mabuhay Miles account and can be used for flights, seat upgrades, baggage allowance, and in-flight meals.
“We are taking our commitment to the Platinum lifestyle to new heights,” said Globe Platinum director and head of strategy, experience, and transformation Leonard Grape. “What if your connection could actually be the reason you get to travel in the first place? With the Platinum GPlan with Philippine Airlines Mabuhay Miles, we are ensuring that your loyalty is rewarded with the ultimate luxury: the freedom to explore.”
The plans are structured in tiers. Subscribers on Platinum GPlan 3799 earn 800 miles per month, while those on GPlan 4999 receive 1,000 miles. The top-tier GPlan 7999 offers 1,600 miles monthly, allowing points to build toward future travel.
Globe said the revamp reflects a broader shift away from device-driven perks to lifestyle benefits. Customers can still opt for bundled flagship devices or enhanced connectivity, but the new option emphasizes travel as a long-term reward.
“Platinum rewards your lifestyle, not just your phone,” Globe head of Platinum Mark Pasaylo said. “Whether you are flying for a high-stakes meeting or a quiet sunset in a new city, we want you to feel that your partnership with us is truly taking you places.”
The launch strengthens Globe Platinum’s positioning as a lifestyle service, combining miles with existing benefits such as airport lounge access, priority service, and a digital concierge.
