A rum brand turned heads at a festival dedicated to gin. Tanduay took home the Best Booth Premium Category award at the Manila Gin Festival 2026, standing out among exhibitors with a display that mixed striking design, interactive experiences, and rum-focused cocktails.
The recognition came during the two-day event held at the BGC Amphitheater, where spirits brands showcased their latest offerings to enthusiasts and industry insiders.
“The festival attracts a knowledgeable and enthusiastic crowd, making it the perfect place to showcase the range and versatility of our premium rum portfolio,” said Romadel Pamfilo, special projects unit head of Tanduay. “Our main goal is to solidify Tanduay’s position as a premium rum brand. We want to show that we offer world-class products, proudly made in the Philippines.”
Festival booths were judged on visual design, customer engagement, cocktail presentation, and overall experience.
The Tanduay team, led by Special Projects Unit Head Madel Pamfilo (center), accepts the Best Booth – Premium Category Award at the Manila Gin Festival 2026, joined by trainees Luis Lico and Sedric Cantor
Tanduay’s booth featured cocktails crafted by mixologists from AKA Day/Night Drinks. On the first day, mixologist Rose Amor de Guzman prepared four cocktails inspired by Filipino flavors, tropical notes, signature creations, and spirit-forward styles. On the second day, Jesus Pardillo presented another set of themed cocktails.
The drinks highlighted several of the brand’s expressions, including Tanduay Asian Rum Gold, Tanduay Asian Rum Silver, Especia Spiced Rum, and Tanduay Double Rum. Visitors were also able to sample the rums neat.
“Serving our rums as cocktails and neat allowed guests to experience the diverse characteristics, craftsmanship, and versatility of our rums,” Pamfilo said.
The company also previewed two upcoming releases, Tanduay Reserve Rum 10 Years and Tanduay Reserve Overproof, both already available in select international markets and scheduled for release in the Philippines.
Festivalgoers also sampled several of the brand’s rums, including Asian Rum Gold, Asian Rum Silver, Especia Spiced Rum, Double Rum, Reserve 10 Years, and Reserve Overproof. According to Pamfilo, many visitors responded positively to the tastings and were surprised to learn about the brand’s premium and export-grade products.
