South Korean skincare brand Laneige has named global girl group KATSEYE as the face of its latest lip product, the JuicePop Box Lip Tints, marking the brand’s first partnership with a girl group.
The collaboration centers on a new line of lip tints formulated with Laneige’s Water-Oil Remix Complex, which the company says delivers lightweight color and hydration for up to 12 hours. The product reflects the growing popularity of Korean-style lip tints, known for its glossy finish and comfortable wear.
The JuicePop Box Lip Tint collection uses music as a reference point, with shades inspired by different genres and matched to each KATSEYE member. The six member-represented shades are Red Classic for Sophia, DJ Plum for Lara, Pop Star Peach for Manon, Jazzy Jam for Megan, Disco Coral for Daniela, and LoFi Mauve for Yoonchae. Laneige said the approach was designed to highlight each member’s personality and creative identity.
A campaign video set to KATSEYE’s latest song “Internet Girl” features the group performing choreography in a recording studio setting, with each member showcased alongside her designated shade.
Julien Bouzitat, senior vice president of prestige at Amorepacific US, said in a statement that the collaboration reflects Laneige’s interest in exploring music as a creative starting point for product storytelling.
KATSEYE follows BTS member Jin, who partnered with Laneige in 2024 for a skincare line.
