The holiday season is the perfect time to give, but some gifts can keep on giving long after the celebrations end. Hanabishi’s latest collection of kitchen appliances promises exactly that—practical presents that make everyday cooking easier, healthier, and more enjoyable well beyond Christmas.
“At Hanabishi, we know the heart of every Filipino Christmas is in the kitchen, where families gather for Noche Buena,” said Cherish Ong-Chua, VP for Finance and Marketing. “Our new range of air fryers, cookers, mixers, and ovens is designed to simplify meal prep and let families focus on bonding rather than stressing over cooking.”
For those looking to upgrade their kitchen gadgets, the Hanabishi Aeromate 6D Glass Air Fryer HAFRYER60GLDIG offers a 6-liter tempered glass pot for easy monitoring, 8 preset functions, and temperature control from 40°C–200°C. It retails for PhP5,485.
For larger households, the Digital Dual Air Fryer 10.5L HDAIRFRY105SS features two 5.25L chambers, 10 cooking programs, and rapid air technology for efficient frying, baking, grilling, or roasting with less oil. It’s priced at P7,360.
Hanabishi’s new electric pressure cooker, microwave, and pizza oven make everyday cooking more convenient. The 18-in-1 Electric Pressure Cooker HDIGPC-18IN1 (P5,265) serves 5–6 people with 18 functions, including rice, soup, yogurt, and cake. The ZenHeat Inverter Microwave Oven HMO20MDBLKINV (P4,315) offers energy-efficient, even cooking in a 20L capacity. For pizza lovers, the Pizza Oven Toaster HPZOT12INCH (P6,305) delivers crispy, evenly baked results.
The Professional Stand Mixer Master Series 5L (P6,275) is ideal for both experienced bakers and beginners, with 12 speeds and a stainless steel bowl. Coffee and tea fans can enjoy the Digital Goose Neck Kettle 1L (P2,455), featuring precise temperature control, keep-warm function, and a sleek design.
“This season, Hanabishi wants to make every kitchen moment more enjoyable and meaningful. The best gifts are those that create lasting memories,” Ong-Chua said.
TikTok contest for budget-friendly recipes
The brand is also inviting Filipinos to share budget-friendly Christmas recipes on TikTok for a chance to win P15,000 and a Hanabishi multi-cooker. The “Paskong Praktikal TikTok Challenge” runs until Jan. 23 and is open to Filipinos 18 and older with a public TikTok account.
Participants must post a 60-second video of a budget-friendly ulam or dessert, tag @myhanabishi, and use #PaskongPraktikal and #MyHanabishi. Entries must remain public, and participants must register at https://bit.ly/PaskongHanabishi2025 with a screenshot of their post.
Entries will be judged on budget friendliness (30 percent), storytelling and practical tips (30 percent), taste and presentation (15 percent), creativity (15 percent), and Hanabishi appliance use (10 percent). Videos using a Hanabishi appliance automatically get the 10 percent appliance score.
Submissions close Jan. 23 at 11:59 p.m. Winners will be notified by mail, email, and SMS, and announced on Hanabishi’s TikTok account on Jan. 31. More details are on Hanabishi’s social media channels.
