Petpin, a new venture dedicated to sustainability and animal welfare, aims to revolutionize pet care with products made entirely from plant-based ingredients.
Co-founders Elpi Jugalbot and Kristine Soguilon launched the brand with the goal of providing Filipino pet owners with ethical and nutritious alternatives for their pets. The brand offers a range of items, including nutrient-rich treats, daily food essentials, and grooming products, all crafted without any animal-derived ingredients.

“If we care about what we eat, why not also care about what our pets consume?” Jugalbot said. “Our products are cruelty-free, vet-approved, and designed with sustainability in mind,” added Soguilon.
Petpin’s products are safe for dogs, with plans to expand to cats in the future. The brand aims to educate pet owners on the benefits of a plant-based lifestyle for animals while reducing environmental impact.

The brand’s products are now available online and in select eco-conscious stores nationwide.