American luxury fashion house Coach has named Thai actor and singer Nanon Korapat as its Friend of Coach for Southeast Asia, the fashion brand announced.
Korapat, known professionally as Nanon, will participate in upcoming initiatives across the region, aligning with Coach’s focus on self-expression and purpose-driven storytelling.
An artist under GMMTV’s management, Nanon gained prominence through Thai dramas such as The Gifted and My Precious. He expanded his career into music, releasing his debut album, The Secrets of The Universe, in 2023 and holding his first solo concert in 2024.
He has previously collaborated with Coach, attending events such as the Coach Play APW Store opening in Malaysia, the Holiday’24 pop-up in Thailand, and the brand’s Fall 2025 show at New York Fashion Week.
“I’m thrilled to be a Friend of Coach, a brand that inspires me to always stay true to myself,” Nanon said in a statement. “I can’t wait to share what we’ve been working on together, and I’m excited to continue to tell my story with Coach.”
Coach, founded in New York in 1941, is a Tapestry Inc. brand. Tapestry is publicly traded on the New York Stock Exchange under the ticker TPR.
In the Philippines, Coach is distributed by the SSI Group, the country’s largest specialty retailer, which represents 94 brands and operates 593 stores nationwide.