Finding the perfect frame for either a pair of sunglasses or optical glasses to complete a look can be a bit taxing. Sometimes, even if you seemingly find the right color or design to match your current aesthetic, you have to sacrifice comfort for the sake of style.
With a mission to solve the problem of choosing between comfort and aesthetic quality, luxury brand Dita Lancier recently launched its Fall-Winter 2024 collection. Featuring various timeless designs, the eyewear brand’s collection revolves around three categories—land, sea, and air.
Eyewear distributor House of Branded Lifestyle Inc. (HOBLI) marketing head Mini Paul shared how each frame can enhance one’s experience through an active lifestyle, as they are built with quality and comfort in mind.
“Each frame they make goes through 350 manual processes and takes over 8 months to create,” said Paul.
Paul also shared that Dita Lancier initially offered only sunglasses, as its strength lay in advanced lens technology. However, upon recognizing its strength in crafting comfortable temples and frames, the brand soon added optical frames. She explained that “Lancier” served as a mnemonic for land, sea, and air, which inspired the brand’s designs.
“Everything they design is based on those three,” said Paul.
The brand’s latest Fall-Winter 2024 collection features frames in muted colors, suitable for both men and women. The lack of prominent branding, such as logos, showcases understated luxury.
Each piece features a sophisticated frame made from premium materials like titanium and acetate, along with anti-slip rubber nose pads and temples. Its durable quality aims to improve optical precision by blocking UV and blue spectrum light. The frames are available in square, rectangle, round, and aviator shapes with lenses in three colors: land (brown), sea (gray), and air (green).
The “Land” collection is perfect for activities such as running, driving, and cycling, while the “Sea” collection is suitable for aquatic pursuits like sailing, fishing, and beach activities. The “Air” collection is ideal for flying.
However, the beauty of Dita Lancier’s offerings is that, regardless of which collection a frame belongs to, it is still suitable for any occasion and can enhance one’s look, no matter what aesthetic you are going for.
“All of the frames are equally and mutually exclusive, so you can wear them for anything you’re doing, but they will enhance your experience in that particular specialty a little bit more than the others,” said Paul.
Speaking on the collection’s launch, Vision Express managing director Neelam Gopwani expressed his excitement over offering stylish and functional pieces to consumers.
“We know these frames are a perfect fit for our customers who value both fashion and function, and who demand the best in both style and performance,” said Gopwani.
Dita Lancier’s Fall-Winter 2024 collection is available exclusively at select Vision Express locations nationwide.
