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Tuesday, November 26, 2024

Shangri-La Plaza to host multimedia arts exhibit

An exceptional collection of artworks will be showcased in a three-day exhibit entitled Momentum: Rising Tides at the East Atrium of Shangri-La Plaza in Mandaluyong City, which will run from Friday, Nov. 29 to Sunday, Dec. 1.

The event, a celebration of the next generation of Multimedia Arts (MMA) students from the De La Salle-College of Saint Benilde (DLS-CSB), will feature the top works and projects of 72 participating creatives. It fosters their innovative talent and connects them with a wide network of experts from the industry.

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Each undergraduate created one momentum-inspired piece in a medium of their choice as a representation of the abilities highlighted in their portfolio.

Momentum takes over the brilliant feat of Genesis, which presented a series of Benilde MMA exhibitions from 2020 to mid-2024. It is an artistic evolution of its predecessor and continues its legacy as it celebrates its 25th anniversary this year. 

The MMA Program trains future storytellers to develop an eye for visual language and the capability to improve communication experience. It hones a fusion of skills in communication, art, and design. It likewise refines techniques for software applications, such as digital and print media, web content and design, mobile content, interactive games and content, and exhibit installations. 

Under its course offerings, the Multimedia Portfolio Production and Exhibit Design (MMPPEXD) seeks to instruct learners on how to define their brand and show their unique value proposition while following ethical principles, copyright laws, and correct citations.

This art and design spectacle is open to the general public. Admission is free of charge.

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