The Puma Speedcat, a popular sneaker from the late ‘90s, is making a comeback with a modern twist, driven by Blackpink’s Rosé.
Originally designed to reflect the high-speed world of motorsport, the Speedcat became a symbol of the vibrant fashion of the ‘90s. Its distinctive low-profile and racing-inspired design made it a favorite among trendsetters.
This year, Puma has updated the Speedcat, enhancing both comfort and style while preserving its classic appeal. The revamped sneaker integrates contemporary features with its retro design, aligning with current fashion trends.
Rosé, a member of the global K-pop group Blackpink and a fashion icon, is leading the relaunch campaign. Known for her elegant yet edgy style, Rosé has been a prominent figure in fashion, gracing major magazine covers and collaborating with various brands. In the campaign, shot in Seoul, South Korea, Rosé showcases the revamped Speedcat, pairing it with a chic and casual outfit that highlights the sneaker’s versatility.
The updated PUMA Speedcat combines classic charm with modern style and is expected to be in high demand. Available in limited quantities, the sneaker is now sold exclusively at Puma Shangri-La.
For updates and more on Rosé’s campaign, follow PUMA Philippines on Instagram.
