Torre Lorenzo Development Corporation (TLDC) recently launched a digital mural art contest in partnership with the De La Salle-College of Saint Benilde (DLS-CSB). The project seeks to highlight Manila City’s cultural character in its newest co-living residences, lyf.
Lyf, managed by The Ascott Limited, features co-living accommodations designed for the next generation travelers. Its units are complemented with IG-worthy, modern, and fresh interiors to give guests an avenue for socials, work, and creativity. Guests can indulge in innovative shared spaces for collaboration such as the lounge, social kitchen, laundromat, fitness gym, and swimming pool.
“As the first lyf property to open in Manila, we’d like it to reflect the city’s soul and unique character,” said Cathy Casares-Ko, TLDC’s Chief Operations Officer (Shown in photo with DLS-CSB Vice Chancellor for Academics Angelo Lacson).
“Whether it is through the colors of the Manila Bay sunset, the texture of Intramuros’ cobbled streets, or the dynamism of the city’s food scene – lyf’s walls are envisioned to exhibit Manila’s vibrant colors and life,” she explained.
Platform for talent, creativity
TLDC has been building developments that are accessible to the country’s top universities, including DLS-CSB. “TLDC’s partnership with DLS-CSB is significant to us because our developments have been home to many DLS-CSB students, who continued to stay on as they pursued their professions,” said Casares-Ko. “It’s an opportunity to recognize the talent and creativity of the school’s students and alumni. We believe they have a very competent program in terms of digital visual communication having exposed their students to various storytelling, art forms, and media.”
For DLS-CSB, the partnership is a chance for students and alumni to bring creative concepts to life. “For our students and alumni, it’s an opportunity to inspire and motivate their audience through their art. We want their work to be able to spur creativity, encourage collaboration, and inspiration among the future residents of lyf. We hope that our audience discover Manila City’s old and new charm through art,” said Angelo Lacson, DLS-CSB’s Vice Chancellor for Academics.
Dubbed as Manila Digital Mural Art Contest, the art competition is open to DLS-CSB’s Multimedia Arts alumni and students. Winners will receive cash prizes and winning murals will be displayed on lyf’s shared spaces including the Connect Lounge, Coffee Kiosk, Social Lounge, Private Working Pods, and Roof Deck located at Torre Lorenzo Malate along Malvar St. corner Vasquez St. in Malate.
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