Auto mobile industry and social media marketing experts share their insights and opinions during the Shell Helix workshop for their partners and distributors at SMX in Clark, Pampanga on Oct. 22 2025. Leading the event are (from left) Leo Mendoza, national sales manager for the indirect channel; Jackie Famorca, vice president for lubricants; Caco Tirona, creative video director and senior car reviewer, Auto Deal; Klaude Mandaya, education and incentives manager, Tiktok Shop Philippines; Edbert Golangco, head of national sales of Maya Business; Ika Halili, country marketing manager, Lubricants Philippines; and Jensen Garcia, Shell Helix brand manager.
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