Nam Chun Kim (left), acting executive vice president of the Tourism Content Strategy Division of the Korea Tourism Organization signs a memorandum of understanding with Joaquin San Agustin, executive vice president for marketing of SM Supermalls for a partnership on Korea tourism promotions held at the SM Prime headquarters in Pasay City on Aug. 30, 2025. The partnership, launched at the sidelines of the Korea Travel Fiesta 2025 held until Aug. 31 at the SM Mall of Asia Music Hall, aims to contribute to strengthening the deep connections and friendship between Korea and the Philippines. Norman Cruz
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