Action plan.

The launch of the Philippine Hotel Industry Strategic Action Plan (PHISAP) 2023-2028 on Wednesday at The Westin Manila culminates with a traditional Filipino rice and salt ritual, symbolizing the Department of Tourism’s (DOT) and the Philippine Hotel Owners Association’s (PHOA) commitment to ushering in a new era of growth and prosperity for the Philippine hotel industry. The ritual performed by Sindaw Philippines, incorporates heirloom rice to represent abundance and fertility, reflecting the rich heritage of the country’s farming communities, and Philippine sea salt, symbolizing purity and good fortune.