A Breakthrough in Sustainability Education for Filipino Families
MANILA, Philippines — January 12, 2026 — Miming and Friends, the homegrown animated YouTube series that instructs Filipino children and families about the environment, has reached a major milestone: 100,000 subscribers — earning the channel eligibility for YouTube’s Silver Play Button.
Created by Filipino creatives Ramon and Meryll del Prado of Dumaguete in 2020, Miming and Friends uses adorable characters, storytelling, and original songwriting to make complex environmental topics simple and engaging. Through human-made animation grounded in Filipino culture, language, and values, the titular character Miming, is a cat-fish whose world helps viewers understand issues such as waste segregation, plastic recycling, composting, and greenhouse gas emissions. A 5-part series on sustainability was launched in 2022 by the channel together with partners Mondelēz International in the Philippines and ocean advocacy group Save Philippine Seas.
A New Way to Talk About Sustainability
In a world where sustainability messages are often technical or not relatable, Miming and Friends represents an innovation in sustainability communications:
✔️ Kid-first storytelling instead of jargon
✔️ Short, accessible digital content instead of long lectures
✔️ Behavior-based characters that model real actions families can take at home
“Miming and Friends shows that learning about the environment doesn’t have to be scary or complicated,” said Caitlin Punzalan, Mondelēz International’s Corporate and Government Affairs Lead. “By placing sustainability in the hands of children — through fun, Filipino storytelling — we help build habits that last across generations.”
Mondelēz International: Partnering to Help Inspire Action
The success of Miming and Friends is powered in part by its partnership with snacks company Mondelēz International, whose commitment to #SustainableSnacking includes supporting efforts to build awareness around proper plastic waste management and waste diversion.
Through this collaboration, Mondelēz International helped produce a dedicated five-episode series centered on environmental awareness — ensuring that key messages on responsible consumption and waste management are delivered clearly, responsibly, and creatively.
“Miming and Friends allows us to support conversations about plastics, waste, and climate in a way that feels empowering and relevant to Filipino families, ” added Punzalan.
Save Philippine Seas: Ensuring Science Meets Storytelling
The project is also made stronger through the involvement of Save Philippine Seas (SPS), a leading marine conservation organization. SPS ensures that every episode is grounded in science, local realities, and meaningful environmental action.
“Animation is powerful — kids listen, parents learn alongside them,” said Anna Oposa, Executive Director and Chief Mermaid of SPS. “By bringing science into storytelling, we help more families understand why waste segregation matters, how plastics affect oceans, and what they can do in their communities.”
The Creators’ Message
For creators Ramon and Meryll del Prado, the milestone is deeply personal.
“We feel incredibly privileged to share our stories, our creativity, and our passion with Filipino families,” said the tandem. “Miming and Friends was created from our desire for a Filipino original animation, our concern for the environment, and our hope that Filipino children grow up caring for our planet and our culture. Knowing that so many families are learning and enjoying the channel with us is truly humbling.”
From Small Beginnings to National Impact
Since the miniseries collaboration with Mondelēz International, the channel has grown steadily — from modest early viewership to over 100,000+ subscribers, hundreds of thousands of cumulative views and a growing base of families, teachers, NGOs, and schools using the videos as learning tools, including the Department of Environment and Natural Resources on their Facebook page.
With its continued momentum, Miming and Friends plans to release more short-form educational content, tackle more local environmental topics, and reach even more children across the Philippines.
Watch the first 4 episodes of the sustainability series through this link: (108) Miming and Friends – YouTube
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About Mondelez Philippines
Mondelez Philippines, Inc. has been providing consumers with delicious snack products for the past 63 years – since 1963. Its product portfolio includes Tang powdered beverages, Eden cheese, mayonnaise and sandwich spread, Cheez Whiz spread, Oreo cookies, Tiger energy biscuits, as well as Toblerone and Cadbury Dairy Milk chocolates. The company employs about 450 people in the Philippines, with a manufacturing facility in Parañaque City. Visit https://ph.mondelezinternational.com/home
About Save Philippine Seas
Save Philippine Seas (SPS) is a nonprofit organization dedicated to protecting the Philippines’ marine resources by empowering communities, driving education, and supporting conservation programs nationwide.
About Miming and Friends
Miming and Friends is an original Filipino animated YouTube channel created by Ramon and Meryll del Prado. The series aims to help children and families better understand environmental issues through storytelling, songs , and relatable multilingual Filipino characters.
