Roxaco-Asia Hospitality Corporation (RAHC), one of the leading players in the Philippine hospitality industry, continues to thrive through the strong and strategic leadership of two of its key executives—John Marc Salvador, Area Operations Manager, and Roselle Reyes, Director of Sales and Marketing. Their combined efforts have been instrumental in strengthening the performance, visibility, and overall guest experience across Go Hotels Airport Road (AIR), Ermita (ERM), North Edsa (NED), and Timog (TMG).
A Pillar of Operational Excellence: John Marc Salvador
With eight years of solid service under his belt, John Marc Salvador has been an integral part of RAHC’s operations. Having started from the ground and worked his way up, John Marc has been a constant presence through the company’s highs and lows. His long tenure has given him a deep understanding of each property’s character, operational flow, challenges, and market behavior.
John Marc’s leadership was especially vital during key periods in RAHC’s timeline. He played a significant role during the pre-opening phases of the properties, ensuring operational readiness and compliance with brand standards. His calm and solutions-oriented approach also proved essential during the height of the COVID-19 pandemic, when operational agility and team morale were critical to survival. His ability to adapt to changing circumstances while keeping teams motivated made a lasting impact.
Now serving as the Area Operations Manager, John Marc oversees the daily performance of the four Go Hotels properties under RAHC. He is known for his commitment to service excellence, operational efficiency, and team development. From back-of-house coordination to front-of-house experience, John Marc ensures each guest encounter is seamless and up to brand expectations.
The Driving Force Behind Commercial Growth: Roselle Reyes
On the commercial front, Roselle Reyes, Director of Sales and Marketing, has brought a fresh perspective and renewed energy to RAHC since joining the company nearly two years ago. With more than 15 years of extensive experience in hospitality sales and marketing, Roselle has developed and implemented strategies that have improved the company’s market presence and revenue performance.
Roselle’s expertise spans across various market segments—including corporate, travel trade, and online travel agencies (OTAs). Since her arrival, she has championed data-driven marketing, seasonal promotional offers, and dynamic pricing strategies that have aligned with changing market demands. Her ability to quickly respond to market behavior and consumer preferences has allowed RAHC to stay competitive, particularly in a post-pandemic environment where flexibility and innovation are key.
Beyond numbers, Roselle’s leadership has focused on building strong industry partnerships, enhancing brand storytelling, and engaging target audiences both online and offline. Under her direction, the marketing team has significantly boosted digital presence, resulting in higher engagement, increased direct bookings, and stronger brand recall across platforms.
A Synergy that Delivers Results
Together, John Marc Salvador and Roselle Reyes have built a synergy that continues to push RAHC to new heights. Their combined leadership has driven operational stability and commercial success, ensuring that the four Go Hotels properties remain highly competitive and visible in the hospitality market.
Their alignment in strategy and execution has enabled the team to launch well-coordinated campaigns, streamline service delivery, and maximize revenue opportunities. The active performance of the properties—evident in consistent occupancy levels, innovative promotions, and improved guest feedback—is a direct reflection of their hands-on management style and collaborative approach.
As RAHC looks to expand and strengthen its portfolio, the contributions of John Marc and Roselle remain at the forefront of its progress. With their unwavering dedication, leadership excellence, and shared vision, the future of RAHC’s properties is poised for continued growth, resilience, and innovation in the ever-evolving landscape of hospitality.
