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26 C
Philippines
Thursday, January 30, 2025
26 C
Philippines
Thursday, January 30, 2025

CITEM brings biggest PH trade contingent to Germany

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The Center for International Trade Expositions and Missions (CITEM) is set to make waves at Ambiente 2025, Europe’s leading sourcing event for consumer goods. Taking place from February 7 to 11 at Messe Frankfurt, Germany, this year’s participation marks a milestone, with CITEM presenting its largest contingent yet—a delegation of 52 Philippine enterprises.

The country has seen a sustained increase in the number of participating companies from its 2023 edition with 30 enterprises, and then in 2024 with 40 enterprises.

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Ambiente, a top sourcing destination for the consumer industry, showcases forward-looking concepts, unique product presentations, and global trends. The Philippine participation this 2025 establishes a significant global presence in the world’s biggest trade fair of its kind.

In its bid to get a bigger slice of Germany’s market, CITEM Executive Director Leah Pulido Ocampo emphasized the importance of international exposure: “Our presence at Ambiente reiterates our commitment to positioning the Philippines as a global sourcing destination. It allows us to showcase the ingenuity of Filipino crafts and creates new opportunities for export growth.”

Marketed under DESIGNPhilippines, the delegation is spearheaded by renowned designer Tony Gonzales. From the design concepts, production process, and market coaching, Gonzales has played a key role in cultivating the participating exporters. The Philippine pavilion will feature dynamic pieces for home, fashion, and lifestyle, underscoring the country’s capacity in creating sustainable designs.

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