Globe Telecom Inc. said over the weekend it continues to cement its position as the leader in the Philippine mobile industry for seven straight years, capturing a 54.7-percent mobile revenue market share (RMS) in 2023.
RMS is widely considered the true measure of competitive market leadership in the telecom industry as it reflects actual consumer spending and accounts for all mobile revenue streams including voice, SMS and mobile data services.
Globe said it maintained an RMS ranging from 51.8 percent in the fourth quarter of 2016 to 54.9 percent by the third quarter of 2023, peaking at 56.8 percent in the first quarter of 2019.
The company’s mobile revenues soared to a record P112.4 billion in 2023, up 5 percent from the previous year, driven by its data-centric and value-packed offers catering to evolving customer preferences.
“Staying number one in mobile RMS is always a tough challenge in a highly competitive market like the Philippines, but Globe has maintained its edge through superior network performance, digital innovation, and customer focus,” Globe vice president and consumer mobile business head Darius Delgado said.
“We are intent on staying on top through sharpening our differentiation from competition: an inimitable ecosystem of digital services that only Globe can offer. With this kind of an approach, the customer always wins. And that’s most important for us,” he said.
Globe said its enduring leadership in mobile RMS validates its consistent strategy of investing in superior data services and customized offerings that continue to enrich the customers’ digital lifestyles.
Globe said it aims to sustain its mobile market dominance by capitalizing on the consistently rising demand for mobile data, with its diverse and affordable data-centric offerings expected to keep the prepaid market robust.