Online gaming firm DigiPlus Interactive Corp. has teamed up with boxing legend Manny Pacquiao for a wide-ranging deal that includes co-branded digital games and brand ambassadorships.
The partnership aims to expand the footprint of DigiPlus in the digital entertainment sector by introducing celebrity-driven content. The deal also includes integration with MannyPay, which is the payment platform of Pacquiao.
DigiPlus chairman Eusebio Tanco said the audience in the Philippines is seeking authentic and narrative-driven experiences as the digital entertainment scene evolves. Tanco said the collaboration allows the company to combine the story of the boxing hero with its technological infrastructure to provide players with an innovative and secure local experience.
Under the agreement, DigiPlus will launch nine Pacquiao-themed games across its platforms. These include BingoPlus, ArenaPlus, and GameZone.
Pacquiao will also serve as the brand ambassador for ArenaPlus and GameZone. In this role, he will represent the platforms in various promotional campaigns and events. DigiPlus noted that the partnership could eventually extend to supporting future boxing activities of the former world champion.
