Dood expands from a small student-led startup to a fast-growing brand on TikTok Shop, supported by creator collaborations and live commerce programs. From live selling to digital tools, TikTok Shop helped drive over 200-percent increase in sales for local sellers in 2025, as Filipino micro, small and medium enterprises (MSMEs) and creators leveraged live commerce, digital tools, and capacity-building programs to reach wider audiences and grow their businesses nationwide.
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