Globe Telecom said it is strengthening its customer engagement strategy by reopening and expanding physical stores nationwide to serve customers who still prefer face-to-face interactions.
Globe said that while it remains a leader in digital-first services, it is investing in its physical presence to provide customers with access to expert support, device upgrades and seamless assistance in their communities.
This “omnichannel approach” blends technology with a human touch to deliver what Globe calls “meaningful engagement,” it said.
“Our true North Star is the customer,” said Globe president and chief executive Carl Cruz.
“Whether they are online or offline, we will be there for them. We will continue to study where our customers truly need us for face-to-face interaction and we’ll meet them there,” said Cruz.
The company recently reopened its upgraded store at Robinsons Manila, which now offers tailored in-store experiences, including frontline service and mobile and broadband solutions.
In regional areas, Globe is expanding its reach with agile store formats designed to empower local communities and micro-entrepreneurs. This includes the Globe Microshop in Boracay and the TM Tindahan in Vigan, both of which are embedded within local “sari-sari” stores to provide connectivity services directly to neighborhoods.
The newest addition is the TM Tindahan in Sorsogon City, located at QCL Building, M. Santos Street, Polvorista. Situated in the heart of the province, the store offers Globe and TM products and services, such as AMAX retailer SIMs, 5G-ready phones, postpaid applications, broadband plans, and GCash cash-ins.
“With TM Tindahan, our goal is to create convenient, in-community touchpoints that bridge gaps in product access while helping our customers stay connected and supported,” Cruz said.
The store also serves as a testbed for curated offers tailored to the needs of the Sorsogon community.
In the Visayas, Globe launched a pop-up store in Bohol, which serves as a hub for digital solutions and in-person service delivery.
“We’re not just delivering products, but we’re building stronger relationships with our customers and stakeholders nationwide,” Cruz said.
“It’s about earning the right to stay relevant in the daily lives of Filipinos, one personalized interaction at a time,” he said.
