SM Hotels and Conventions Corp. (SMHCC), the hospitality arm of property developer SM Prime Holdings Inc., is set to expand its regional footprint with the opening of Park Inn by Radisson Sta. Rosa in the first quarter of 2029.
The P1.5-billion development will feature 201 rooms, dining outlets, a pool, a gym and spaces for meetings and events. It will be directly connected via a bridgeway to SM City Sta. Rosa and the SMX Sta. Rosa Trade Hall, a new 4,000-square-meter events venue targeting regional and national MICE (meetings, incentives, conferences, and exhibitions) markets.
“With the City of Sta. Rosa’s growth as a business and industrial hub, demand for accommodation from business and leisure travelers continues to rise. The new hotel will meet this need, generate local jobs and boost the city’s economic activity,” SMHCC executive vice president Peggy Angeles said in a statement.
The hotel is strategically located within an integrated development of SM Prime along the Sta. Rosa-Tagaytay Road in Laguna province.
SM Prime said Sta. Rosa has become a key player in the Calabarzon region’s economy, driven by manufacturing, IT-BPO, ecozones and real estate. It ranked 11th among highly urbanized cities in the 2024 Department of Trade and Industry’s Cities and Municipalities Competitiveness Index.
SMHCC operates 10 hotels with more than 2,600 rooms, along with six convention centers and two trade halls offering over 42,000 square meters of leasable space. Its portfolio includes brands such as Conrad Manila, Radisson Blu, Park Inn by Radisson, Lanson Place, Taal Vista Hotel and Pico Sands Hotel.
Over the next five years, the company plans to spend P15 billion to build eight new hotels and two convention centers in key destinations across the country. This will add more than 1,500 hotel keys to its current portfolio.
SMHCC set an aggressive expansion plan amid strong occupancy rates across its hotel and convention properties.
